KOREASCHOLAR

COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY

Carmen Lopez, George Balabanis, Nikoletta Theofania Siamagka

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.528

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

DO YOUNG CONSUMERS CARE ABOUT COUNTRY-OF-ORIGIN OF LUXURY FASHION BRANDS?

Eunjoo Cho, Steven W. Kopp, Sabrina Heix

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.103-106

THE INFLUENCE OF COUNTRY OF ORIGIN ON PURCHASE INTENTION WITH SPECIFIC REFERENCE TO APPAREL FITTING

A. Rashid, L. Barnes

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.769-772

ASSESSING THE INFLUENCE OF COUNTRY OF ORIGIN LABELLING INITIATIVES ON BOYCOTTING INTENTION: DOES A BOYCOTTING INTENTION EXPAND TO LINKED REGIONS?

Hayiel Hino, Israel D. Nebenzahl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.624-634

THE ROLE OF COUNTRY-OF-ORIGIN IN ADVERTISING

Katharina Zeugner-Roth, Fabian Bartsch

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.457-458

THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

Mikael Andéhn, Alexei Gloukhovtsev, John Schouten

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1746-1754

THE STUDY OF COUNTRY OF ORIGIN AND ORDER EFFECTS

Kuang-Wen Wu, Kuan-Ting Lin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1223

THE IMPACT OF SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE ON COMMITMENT AND LOYALTY: TESTING OF THE MODERATING EFFECT OF COUNTRY OF ORIGIN

Jae-Kwang Hwang, Sally Kim, Dongkeun Yoo, Phil Soo Lee, Yong-Ki Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.414-415

A FORMALIZED FRAMEWORK OF CONSUMER’S MENTAL PICTURES OF COUNTRY-OF-ORIGIN

Alexander Josiassen, Florian Kock, Stefanie Meß

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.44-48

COUNTRY OF ORIGIN AND BRAND IMAGE EFFECTS ON GAME EVALUATIONS: FOCUSING ON LEAGUE OF LEGEND IN KOREA AND CHINA

Sang Jin Kim, Kyung Hoon Kim, Honglei Liu, Chang Han Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2023

ON THE EVALUATIVE PERTINENCE OF DIFFERENT LEVELS OF PLACE-PRODUCT INTERRELATION – RE-VISITING THE ROLE OF PRODUCT CATEGORIES IN COUNTRY-OF-ORIGIN EFFECT RESEARCH

Mikael Andéhn, Mats E. Nilsson, Fredrik Nordin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.615-634

THE EFFECT OF FASHION COLLECTION’S COUNTRY OF ORIGIN ON BRAND EVALUATION AND PURCHASE INTENTION : FOCUSING ON SEOUL, NEW YORK AND PARIS COLLECTION

Namhoon Kim, Eunju Ko, Eunha Chun, Hyunju Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.613-614

THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN

George Balabanis, Nikoletta-Theofania Siamagka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.587-588

DOES COUNTRY OF ORIGIN MATTER IN FACE OF STRONG GLOBAL BRANDS?

Sergio Garrido Moraes, Vivian Iara Strehlau, Reynaldo Dannecker Cunha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.386-400

COUNTRY OF ORIGIN IN INTERNATIONAL MARKETING CHANNELS: HOW OVERSEAS DISTRIBUTORS ACCOUNT FOR THE ORIGINS OF PRODUCTS AND BRANDS

Han-Mo Oh, Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.370-385

ETHNOCENTRISM & PRODUCT INVOLVEMENT ON COUNTRY OF ORIGIN EFFECT OF MALAYSIAN CONSUMERS

Yong June Kim, Su Chen Phang, Hyeonyeong Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.115

COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE

Roderick J. Brodie, Maureen Benson-Rea, Christopher J. Medlin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.88-109