KOREASCHOLAR

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET

Albena Björck, Michelle Carvajal Ramirez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.174-177

THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

Mikael Andéhn, Alexei Gloukhovtsev, John Schouten

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1746-1754

THE IMPACT OF SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE ON COMMITMENT AND LOYALTY: TESTING OF THE MODERATING EFFECT OF COUNTRY OF ORIGIN

Jae-Kwang Hwang, Sally Kim, Dongkeun Yoo, Phil Soo Lee, Yong-Ki Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.414-415

ON THE EVALUATIVE PERTINENCE OF DIFFERENT LEVELS OF PLACE-PRODUCT INTERRELATION – RE-VISITING THE ROLE OF PRODUCT CATEGORIES IN COUNTRY-OF-ORIGIN EFFECT RESEARCH

Mikael Andéhn, Mats E. Nilsson, Fredrik Nordin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.615-634

THE EFFECT OF FASHION COLLECTION’S COUNTRY OF ORIGIN ON BRAND EVALUATION AND PURCHASE INTENTION : FOCUSING ON SEOUL, NEW YORK AND PARIS COLLECTION

Namhoon Kim, Eunju Ko, Eunha Chun, Hyunju Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.613-614

ETHNOCENTRISM & PRODUCT INVOLVEMENT ON COUNTRY OF ORIGIN EFFECT OF MALAYSIAN CONSUMERS

Yong June Kim, Su Chen Phang, Hyeonyeong Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.115