KOREASCHOLAR

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.861

HOW AND WHEN WILL AUTHORITARIAN LEADERSHIP THWART FLE PERFORMANCE? THE MEDIATING ROLE OF EMPLOYEE CREATIVITY AND MODERATING ROLE OF COPING STYLES

Keo Mony Sok, Zhanhao He, David Lie, Phyra Sok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.825-826

TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY

Jihao Hu, Lisa C. Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.30

PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY

Julie Bilby, Kara Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.148

HOW CREATIVITY COMES OUT OF THE BLUE… OR NOT!

Béatrice Parguel, Marine Agogué

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1226

IMPLEMENTING CREATIVITY AND INNOVATION IN SUSTAINABLE FASHION PRODUCT DEVELOPMENT PRACTICE

Helen Goworek, Lynn Oxborrow

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.941

THE RELEVANCE OF CREATIVITY AND EMOTIONS IN ENGAGING USERS ON INSTAGRAM

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.4-5