KOREASCHOLAR

MBA PROGRAMS AFTER THE CORONA CRISIS - ONLINE, HYBRID OR IN-CLASS?

Ralf Schellhase

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.857

LIVE WHAT YOU SPEAK AND YOU SHALL BE PROTECTED: THE INSURANCE-EFFECT OF CSR BELIEFS IN THE FACE OF A CSI CRISIS

Matthias Jaeger, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1206

WHEN THE GOOD BECOMES THE BAD: THE ROLE OF CORPORATE CRISIS TYPE AND ISSUE CONGRUENCE

Yoojung Kim, Sejung Marina Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1081

THE ASYMMETRIC FORGIVENESS TOWARD BRAND STATUS (UNDERDOG VS. TOP-DOG) UPON BRAND CRISIS TYPES (RELATIONAL CRISIS VS. NON-RELATIONAL CRISIS)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.547

MANAGING LATENT CORPORATE SUSTAINABILITY CRISES: THE EFFECTS OF CRISIS CONTENT AND CSR SPECIFITY

Guido Grunwald, Jürgen Schwill

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.280-290

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564

ECONOMIC CRISIS OF 2008 AND THE AGGREGATE CONSUMPTION IN BRAZIL

Cristina Helena Pinto de Mello

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1990-1992

HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET

Peng Zou, Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1024-1028