KOREASCHOLAR

AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.675

EFFECTS OF COUNTRY-OF-ORIGIN FIT ON WESTERN BRAND STATUS: A DISCUSSION OF CROSS-BORDER ACQUISITION BY ASIAN INVESTORS

Ken Kumagai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.91-96

AN EMPIRICAL RESEARCH ON CROSS-BORDER PARTNERSHIPS - JAPANESE COMPANIES DOING BUSINESS WITH OVERSEAS PARTNERS -

Masahiro Ito, Lin Huang, PhD

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1318-1329

A STUDY ON THE SHOPPING VALUES, ATTITUDES AND BEHAVIORAL INTENTIONS OF CHINESE CONSUMERS TOWARD CROSS-BORDER SHOPPING

Shina Kim, Wei Jiang, Eunha Chun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.337-338

CROSS-BORDER GATEKEEPER OF FOREIGN CREATIVE INDUSTRY PRODUCTS: THE CASE OF MANGA (JAPANESE COMICS) AND SUSHI IN FRENCH MARKET

Takeshi Matsui, Satoko Suzuki, Yuichi Washida

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.149-152