KOREASCHOLAR

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

CULTURAL CONTEXT AND CROSS-CULTURAL MARKETING STRATEGIES BETWEEN ITALY AND CHINA. THE CASE OF AMARENA FABBRI

Tiziano Vescovi, Federica Bettati

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1453-1469

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

WEB—SIGHTS OF WEBSITES: CAPTURING THE ESSENCE OF CROSS-CULTURAL COMPETENCE AND DIVERSITY AWARENESS IN GREEK TOURISM PORTALS

Maria Matiatou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.862-879

ON THE INFLUENCE OF MODEL ETHNICITY IN POTENTIALLY OFFENSIVE CROSS-CULTURAL ADVERTISING

Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.491-492

‘I WANT YOU TO PANIC’: CROSS CULTURAL PERSPECTIVES ON CLIMATE CHANGE SCEPTICISM

Esra Asif, Christina Papadopoulou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.178

A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING

Joonyong Seo, Younghwa Lee, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.85

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Clarinda Rodrigues, Paula Rodrigues, Sonyia Billore, Oda Tetsuhisa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1447

ALWAYS TRUST IN YOUR FRIENDS? CROSS-CULTURAL EFFECTS OF REVIEW SOURCE AND INCENTIVES ON TRUSTWORTHINESS AND PURCHASE INTENTION

Dionysius Ang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1331-1335

CONSUMERS’ PERCEPTION OF E-TAILORED FASHION MARKETING – A CROSS-CULTURAL COMPARISON BETWEEN CHINA AND UK

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.463

CONSUMER ARROGANCE: A CROSS-CULTURAL VALIDATION IN TURKEY AND ROMANIA

Betul Balikcioglu, Muzeyyen Arslan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.460

FEEDBACK FRAMING IN LOYALTY PROGRAMS: A CROSS-CULTURAL INVESTIGATION

Morgan X. Yang, Kevin J. Zeng, Haksin Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.456

THE INFLUENCE OF VISUAL ATTENTION ON AD VARIATION EFFECTIVENESS: A CROSS-CULTURAL INVESTIGATION ON RECALL AND ATTITUDES TOWARDS A BRAND

Ivanka Wong, Benjamin G. Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.176-181

WHAT CAN WE LEARN FROM TRAUMATIC EXPERIENCE? FROM THE PERSPECTIVES OF CROSS-CULTURAL CONSUMER BEHAVIOR

Rayan S. Fawaz, Takumi Tagashira, Shintaro Okazaki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.28

CROSS-CULTURAL EXAMINATION OF GREEN APPAREL PURCHASE

Tae-Im Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.27

TOUGH LISTENING: A CROSS-CULTURAL EXPLORATION OF STRATEGIES TO IMPROVE LISTENING WHEN IT IS DIFFICULT

Charles M. Wood, Yuhui Gao, Nitin Joshi, Upinder Dhar, P Narayana Reddy, Santosh Dhar, Ashwini Sharma, Nicholas Wood, Xiaoning Liang, Adrien Bouchet, Jim Zboja, Theo Lynn, Graham Hunt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1466-1467

CUSTOMER EQUITY IN TRADITIONAL MARKETS: CROSS-CULTURAL STUDY BETWEEN CHINA AND KOREA

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim, Haemin Seok

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1458