KOREASCHOLAR

CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC

Ming Cheng, Daniela Corsaro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1320-1329

MEDALING ON SOCIAL: A CROSS-CULTURAL ANALYSIS OF OLYMPIC ATHLETE BRANDING AND ENGAGEMENT

Cen Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1048

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068