KOREASCHOLAR

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.510

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Clarinda Rodrigues, Paula Rodrigues, Sonyia Billore, Oda Tetsuhisa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1447

EXAMINING THE INFUENCE OF CULTURAL EXPERIENCE ON CONSUMERS’ AUTHENTICITY EVALUATION OF LUXURY BRANDS

Qing Wang, Martin Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.836