KOREASCHOLAR

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA

Yingyu Li, Shinya Nagasawa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.415-419

AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE

Ge Xiao, Han Ma, Justin Matus

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.145-150

THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE

Yingyu Li, Shin’ya Nagasawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.89-92

ON THE INFLUENCE OF MODEL ETHNICITY IN POTENTIALLY OFFENSIVE CROSS-CULTURAL ADVERTISING

Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.491-492

MARKET EXPANSION IN CHINA: UNDERSTANDING THE INFLUENCE OF CULTURAL DIMENSIONS AND INDIVIDUAL CHARACTERISTICS IN SOCIAL MEDIA USAGE IN CHINA

Ge Xiao, HyeRyeon Lee, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.533

THE INFLUENCE OF VISUAL ATTENTION ON AD VARIATION EFFECTIVENESS: A CROSS-CULTURAL INVESTIGATION ON RECALL AND ATTITUDES TOWARDS A BRAND

Ivanka Wong, Benjamin G. Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.176-181

INFLUENCE OF CULTURAL ART POLICY UPON CONSUMER ANDCOMPANY IN GLOBAL FASHION CITY

Dayun Jeong, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.755-759

REACTANCE EFFECTS IN CULTURAL SPONSORSHIPS? INVESTIGATING THE INFLUENCE OF CULTURAL INTEREST ON SPONSOR REPUTATION

Tina Streiff, Sarah Mahr

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1585-1589