KOREASCHOLAR

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE

Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.624-625

HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs

Jiacheng Zhao, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.589

INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE

Ilenia Bregoli, Georgiana Els, Michelle Bonera, Giacomo Del Chiappa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.447

USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD

Pedro Paulo Cavalcante, Miguel Al Behy Kanaan Coelho, Evandro Lopes, Suzane Strehlau, Zoran Krupka, Vivian Strehlau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.395-399

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.333

THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

WHAT SHOULD GLOBAL COMPANIES DO IN SITUATION OF UNPREDICTABLE CONSUMER BOYCOTTS? ROLE OF CROSS-CULTURE EMOTIONS

Xiuyan Yan, Changju Kim, Jungkeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.12-13

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

OPERA AS LUXURY IN CULTURE: THE IMPACTS OF DIGITAL INNOVATION

Nicola Bellinin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.650-654

A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS

Heejung Park, Matthew Lunde

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.317-321

DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.150

UNDERSTANDING THE RELATIONSHIP BETWEEN MOBILE AR SERVICE AND CONSUMER PERCEPTIONS AND BEHAVIOR IN THE FASHION AND BEAUTY CULTURE INDUSTRY

Yining Wang, Yeonjung Won, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1594

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS

Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

CUSTOMER ORIENTATION, EMPOWERMENT AND HOTEL EMPLOYEES’ OCBS WITH ATTENTION TO CULTURE’S MODERATION

Emily Ma, Aaron Hsiao, Jing (Jessica) Gao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1301

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

WHEN GRATITUDE BACKFIRES: HOW CULTURE SHAPES THE CONSUMER SATISFACTION

Yali Fan, Rong Chen, Feng He

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.656-658