KOREASCHOLAR

THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

WHAT SHOULD GLOBAL COMPANIES DO IN SITUATION OF UNPREDICTABLE CONSUMER BOYCOTTS? ROLE OF CROSS-CULTURE EMOTIONS

Xiuyan Yan, Changju Kim, Jungkeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.12-13

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

OPERA AS LUXURY IN CULTURE: THE IMPACTS OF DIGITAL INNOVATION

Nicola Bellinin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.650-654

A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS

Heejung Park, Matthew Lunde

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.317-321

DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.150

UNDERSTANDING THE RELATIONSHIP BETWEEN MOBILE AR SERVICE AND CONSUMER PERCEPTIONS AND BEHAVIOR IN THE FASHION AND BEAUTY CULTURE INDUSTRY

Yining Wang, Yeonjung Won, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1594

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS

Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

CUSTOMER ORIENTATION, EMPOWERMENT AND HOTEL EMPLOYEES’ OCBS WITH ATTENTION TO CULTURE’S MODERATION

Emily Ma, Aaron Hsiao, Jing (Jessica) Gao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1301

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

WHEN GRATITUDE BACKFIRES: HOW CULTURE SHAPES THE CONSUMER SATISFACTION

Yali Fan, Rong Chen, Feng He

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.656-658

CONSCIOUSNESS OF DECISION MAKING IN THAI CULTURE: THE CASE OF SANTI ASOKE

Nudchanart Kitsanarom, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.328

IMPACT OF CULTURE ON SOCIAL MEDIA USE: HOW, WHEN, AND WHY?

Jae Min Jung, Kyeong Sam Min, Kristen R. Schiele, Anthony H. Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt, James J. Kellaris

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.256

JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING

Tae Hyun Baek, Sukki Yoon, Yeonshin Kim, Seeun Kim, Yung Kyun Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.25

UNDERSTANDING THE ROLE OF CULTURE ON CONNECTIONS BETWEEN SITUATED LEARNING AND COPING

Mousumi Bose, Lilly Ye

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1699-1700

SYMBOLIC CONSUMPTION, CULTURE, AND GLOBAL BRANDS: COMPARING BRAND CONSUMPTIONS IN BOGOTÁ AND LONDON

Sandra Preciado, Yüksel Ekinci, Nicoletta Occhiocupo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1597-1602