THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)
Vera Butkouskaya
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028
GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT
Zhe Zhang
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29
DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT?: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS
Kaede Sano
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922