GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT
Zhe Zhang
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29
DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT?: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS
Kaede Sano
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922