KOREASCHOLAR

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.580-584

ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689

HOW PERCEIVED FEATURES OF VOICE ASSISTANT DEVICES ENHANCE CUSTOMER EXPERIENCES AND OUTCOMES: FOCUSING ON THE ROLES OF ARTIFICIALITY AND INTELLIGENCE

Minseong Kim, Jihye Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687

FIRM, CUSTOMER OR OTHERS INITIATED TOUCHPOINTS: WHICH INSTANT EXPERIENCES REALLY DRIVE BEHAVIOR AND SATISFACTION ALONG CUSTOMER JOURNEYS? - A HOLISTIC MOBILE-TRACKING APPROACH

Umut Konuş, Hugh N. Wilson, Emma K. MacDonald, Jing Li, Fred Langerak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.220-221