KOREASCHOLAR

INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE

Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.115

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.37

CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC

Anna Kuikka, Heli Hallikainen, Tommi Laukkanen, Sasu Tuominen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.971-972

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.454-455

RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453

THE INTERRELATIONSHIPS BETWEEN CASINO BRAND IMAGE, CASINO SERVICE, CUSTOMER SATISFACTION AND LOYALTY

Sow Hup Joanne Chan, Yim King Penny Wan, Miyoung Jeon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.729

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243

EFFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH IN RETAIL SETTING: MEDIATING ROLES OF RELATIONAL CHARACTERISTICS

Sang Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1575-1577

CUSTOMER LOYALTY IN HIGH-TECH INTERNET SERVICES

Paramaporn Thaichon, Antonio Lobo, Ann Mitsis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.526-537

IMPACTS OF RELATIONSHIP VALUE ON LOYALTY OF ONLINE GROUP-BUYING CUSTOMER IN CHINA

Ruijin Zhang, Guoxin Li, Zezhou Sun, Yuchen Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.284-301