KOREASCHOLAR

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT

Zhe Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29

DRIVING SHAREHOLDER VALUE WITH CUSTOMER ASSET MANAGEMENT: AN EMPIRICAL INVESTIGATION IN A B2B CONTEXT

Suvi Nenonen, Kaj Storbacka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1956

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922

CONFUCIAN PHILOSOPHY, SUSTAINABLE MARKETING MANAGEMENT AND CUSTOMER EQUITY

Yang Sun, Kyung Hoon Kim, Huanzhang Wang, Ralf Schellhase, Zhiguo Xu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1604-1605

MANAGEMENT OF CUSTOMER INTERACTIONS AS AN INNOVATIVE SOURCE FOR IMPROVING CUSTOMER PERCEPTIONS OF SERVICE QUALITY

Jiyoung Kim, Sunmee Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.342