KOREASCHOLAR

USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW

Wut Tai Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.645

THE ROLE OF REVIEW BODIES IN AI CONTESTATION IN FOSTERING CUSTOMER TRUST

Ivan Ho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.156

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

UTILIZING GAMIFICATION TO MOTIVATE CUSTOMER ENGAGEMENT: A REVIEW OF LITERATURE

Ayushi Gupta, Ashish Gupta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.310

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.697

THE CUSTOMER ENGAGEMENT CONSTRUCT IN THE CONTEXT OF HOSPITALITY AND TOURISM: A SYSTEMATIC LITERATURE REVIEW

Noppadol Manosuthi, Maroun Aouad

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.801

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564