KOREASCHOLAR

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

AN ANALYSIS OF IMPULSE PURCHASES IN INTERACTIVE E-COMMERCE USING BIBLIOMETRIC AND TEXTUAL DATA

Fuyume Sai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.471

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA

Sola Yoon, Sejung Marina Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.121

BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1448-1450

MERCHANDISING FOR OLD CONSUMERS AT SUPER MARKET IN JAPAN; -AN ANALYSIS OF PURCHASE HISTORY DATA OF CARD MEMBERS-

Hiroshi Nakamura

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1859-1865

AN EMPIRICAL ANALYSIS OF JAPANESE CONSUMER’S ACCEPTABLE PRICE RANGE ---AN APPLICATION OF SURVIVAL ANALYSIS TO PSM DATA---

Yoshiyuki Okuse

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1295-1299