UNDERSTANDING TOURIST SERVICE QUALITY PERCEPTIONS AND LOYALTY INTENTIONS IN THE INTERNATIONAL HOTEL SECTOR: APPLICATION OF DATA MINING METHODS AND KANO’S MODEL
Kuo-Chien Chang, Mu-Chen Chen, Nien-Te Kuo, Chia-Lin Hsu, Yi-Sung Cheng
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.254-255