KOREASCHOLAR

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1350

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP

Xiaoning Liang, Guoxin Li, Fadong Chen, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1049-1053

NUTRIENT CONTENT CLAIM AND CONSUMER DECISION MAKING

Otto Afiuc, Michael Nkrumah, Frederick Owusu Sarpong, Kofi Osei-Frimpong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.594

CONSCIOUSNESS OF DECISION MAKING IN THAI CULTURE: THE CASE OF SANTI ASOKE

Nudchanart Kitsanarom, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.328

“WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKING

Yaeeun Kim, Angelika Dimoka, Yaeri Kim, Paul A. Pavlou, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.8-9

MORALITY IN DECISION MAKING: A META-ANALYSIS AND META-REGRESSION

Philipp Simbrunner, Bodo B. Schlegelmilch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1151

AN ANALYSIS OF STRATEGIC COGNITION OF MYANMAR MANAGERS: INSIGHTS ON INTERNATIONAL MARKET ENTRY DECISION MAKING

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1118-1123

AUTOMATED PAYMENT, FINANCIAL DECISION-MAKING AND A PUBLIC POLICY CONUNDRUM

Sandra Awanis, Ahmad Daryanto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.522-527

AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS

Tahmid Nayeem, Riza Casidy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1661-1662

RESEARCH ON DECISION-MAKING THEORY TO ESTIMATE THE EFFECTS OF SNS ON A RESEARCH

Akira Shimizu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1654-1657

HOW DO MANAGERS USE MARKETING AND FINANCIAL METRICS IN THE CONTEXT OF MARKETING MIX DECISION MAKING?

Markus Lamest, Mairead Brady

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1550-1561

THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS

Naoki Akamatsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1477-1481

MARKETING DECISION MAKING BEHAVIOR UNDER THE INFLUENCE OF ATTRACTIVE PERFORMANCE-LINKED REWARDS

Abhishek Pathak, Lewis Lim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1390-1405

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927

KNOWLEDGE MANAGEMENT STRATEGIES AND INTERNAL DYNAMICS AS KEY DETERMINANTS OF RESOURCE OPTIMIZATION AND DECISION-MAKING QUALITY DURING NSD

Achilleas Boukis, Spiros Gounaris

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.41-53

A FIRM’S STRATEGY TO CONSUMER BEHAVIORAL DECISIONS: PERCEIVED OBSOLESCENCE AND THE TIMING OF REPLACEMENT

Yong Seok Sohn, Kun Woo Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1573-1579