KOREASCHOLAR

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS

Naoki Akamatsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1477-1481

RESEARCH ON DECISION-MAKING THEORY TO ESTIMATE THE EFFECTS OF SNS ON A RESEARCH

Akira Shimizu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1654-1657