IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING
Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.880-884
IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING
Sussan F., Hori A., Nakagawa H.
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635