KOREASCHOLAR

THE IMPACT OF ADOPTING AND DISCLOSING GENERATIVE AI IN DIGITAL ADVERTISING ON BRAND PERCEPTIONS

Emanuele Ghianda, Raffaele Albani, Lawrence Paul Cabrera, Francesco Costanzo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.548-553

ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS

Fengjie Zhang, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.437

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

IMPACT OF DIGITAL NAVITIVE ADVERTISING TO BRANDS

Kong Cheen Lau, Carina Foo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.144-147

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143

DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG YOUNG MILLENNIALS

Reza Ashari Nasution, Dwine Fatimah Azzahra, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1536-1537

A STUDY ON EFFECTIVE ADVERTISING VICARIOUS EXECUTION COMMISSION SYSTEM IN DIGITAL ENVIRONMENT

Choi Il-do, Choi Jee-Hye, Lee Hyo-Bok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1096