KOREASCHOLAR

DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS

Vera Herédia-Colaço, Leonor Silva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.100

THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION

Shinjoo Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.560

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION

Ashley Stevens Chenn, Hyunhwan Aiden Lee, Sze Man Chong, Juyeun Jang, Chung-Wha Chloe Ki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.318-323

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.209-213

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

NEW WAVE OF DIGITAL TAILORED FASHION MARKETING WITH SOCIAL MEDIA

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.121-122

WHEN DIGITAL MEETS SOCIAL: CONSUMER PERCEPTIONS OF COMPANIES’ ONLINE CSR STRATEGIES IN THE FASHION INDUSTRY

Nina Bürklin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.115-124