KOREASCHOLAR

FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS

Beibei Chen, Ha Kyung Lee, Jueru Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1067

ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS

Fengjie Zhang, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.437

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA

Yingyu Li, Shinya Nagasawa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.415-419

NEW WAVE OF DIGITAL TAILORED FASHION MARKETING WITH SOCIAL MEDIA

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.121-122