KOREASCHOLAR

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS: THE NEW DYNAMIC ADOPTING BLOCKCHAIN TECHNOLOGY

Ronnie Figueiredo, Fábio Cardoso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1330-1336

DIGITAL TRANSFORMATION: A PHYGITAL ECOSYSTEM FOR ENHANCING ELDERLY’S WELLBEING AND EXPERIENCE

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1016

DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.925-934

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.29

DIGITAL GOVERNMENT AND SMART CITIES IN THE DIGITAL TRANSFORMATION AGE: FOCUSING ON KNOWLEDGE TRANSFER TO PARTNER COUNTRIES

Chrin Kim, Kyung-Ah Kim, Young-Ah Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.982-983

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116