KOREASCHOLAR

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1060

DIGITAL TRANSFORMATION: A PHYGITAL ECOSYSTEM FOR ENHANCING ELDERLY’S WELLBEING AND EXPERIENCE

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1016

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.62

ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE IN GENERATION Z

Mustika Sufiati Purwanegara, Nila Armelia Windasari, Fitri Aprilianty, Reinaldy Agung Pramudhita, Muhammad Fakhrul Rozi Ashadi, Hasbian Fauzy Perdhana

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.782-787

THE EFFECT OF DIGITAL SERVITIZATION EXPERIENCE ON VALUE-IN-USE IN VIDEO CONFERENC PROGRAM

Jin Soo Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1626

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1523

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.233