KOREASCHOLAR

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1350-1351

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1085

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1060

FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.943

DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.925-934

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.739

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

DIGITAL FASHION WEEKS AND DESTINATION VISIT INTENTION

Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.259

THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION

Shinjoo Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.560

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION

Ashley Stevens Chenn, Hyunhwan Aiden Lee, Sze Man Chong, Juyeun Jang, Chung-Wha Chloe Ki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.318-323

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.209-213

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

NEW WAVE OF DIGITAL TAILORED FASHION MARKETING WITH SOCIAL MEDIA

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.121-122

WHEN DIGITAL MEETS SOCIAL: CONSUMER PERCEPTIONS OF COMPANIES’ ONLINE CSR STRATEGIES IN THE FASHION INDUSTRY

Nina Bürklin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.115-124