KOREASCHOLAR

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS

Ronnie Figueiredo, Fábio Cardoso, Daniel Timóteo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.29

DIGITAL GOVERNMENT AND SMART CITIES IN THE DIGITAL TRANSFORMATION AGE: FOCUSING ON KNOWLEDGE TRANSFER TO PARTNER COUNTRIES

Chrin Kim, Kyung-Ah Kim, Young-Ah Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.982-983

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116