KOREASCHOLAR

EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION

Shinya Nakami, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.704

DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL

Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.436

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.572-576