KOREASCHOLAR

AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS

Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.627

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE

WooJin Kim, Yuhosua Ryoo, Yung Kyun Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.125-129

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1618-1621

NUTRITION INFORMATION DISCLOSURE: WHICH BRAND SHOULD BE MORE NERVOUS? MCDONALD'S OR SUBWAY?

Meeyoung Joe, Sunny Ham, Seoki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1407-1408

INFLUENCER ADVERTISING ON SOCIAL MEDIA: THE EFFECTS OF PRODUCT-INFLUENCER CONGRUENCE AND SPONSORSHIP DISCLOSURE ON MOTIVE INFERENCE PROCESSING

Do Yuon Kim, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.528-529

PAID POSTS IN BLOGS: NO NEED FOR REGULATIONS. GOOD INTENTIONS ARE MORE IMPORTANT THAN DISCLOSURE

Karine Charry, Alice Audrezet

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.335

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.329-332

DISENTANGLING THE “SOCIAL SHARING PARADOX”: A THREE-MARKET STUDY OF PRIVACY, TRUSTING BELIEFS AND INFORMATION DISCLOSURE IN SOCIAL MEDIA

Margherita Pagani, Alessandro Ferrari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.263-264

EXPLORE THE IMPACT OF TOURIST-TO-TOURIST ON TOURISM EXPERIENCE: A SELF-DISCLOSURE PERSPECTIVE

Meng Zhang, Hongxia Lin, Xiaorong Fu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.250

WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib, Camila Espina, Kacy Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.736

PRIVATE HEALTH DATA DISCLOSURE – A REPEATED SCENARIO DESIGN TO INVESTIGATE THE WILLINGNESS TO PROVIDE DATA ACCESS TO INSURANCE COMPANIES

Antje Niemann, Verena Rapp

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.97-98

AUTHENTICITY, SOURCE DISCLOSURE AND CO-CREATOR IDENTITY: THE POTENTIAL OF ADVERTISING CO-CREATION FOR PUBLIC HEALTH CAMPAIGNS

Davide Christian Orazi, Max Nikolaus Theilacker

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.876-888