KOREASCHOLAR

IS THE ANT IN AESOP’S FABLE A PRESENT ANHEDONIA? A BEHAVIORAL AND NEURAL INVESTIGATION OF TEMPORAL DISCOUNTING

Hyun Jun Shin, Daae Lee, Jinho Yoon, Eun-Ju Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1492-1493

PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

Makoto Abe, Takeshi Moriguchi, Akira Yashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1300-1303