KOREASCHOLAR

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

DO ENTREPRENEURSHIP AND DYNAMIC CAPABILITIES INCREASE BUSINESS PERFORMANCE?

Jee-eun Bae, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1525-1527

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

GLOBAL DYNAMIC CAPABILITIES REVITALIZED – A NOVEL APPROACH AND FUTURE RESEARCH DIRECTIONS

Gregor Pfajfar, Maciej Mitręga

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.995-997