KOREASCHOLAR

TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION

Nicos Rossides, Alexios Kythreotis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1081

BRIDGING THEORY AND PRACTICE: EFFECTIVE STRATEGIES FOR PROJECT-BASED LEARNING IN FASHION BUSINESS EDUCATION

Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1072

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1011

EXPLORING STAKEHOLDER EXPECTATIONS AND MOTIVATIONS: DESIGNING EFFECTIVE CHALLENGE-BASED LEARNING PROGRAMS IN INTERDISCIPLINARY CONTINUING EDUCATION

Sophia Niedermaier

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.806-810

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffren, Minna Rollins

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.723

APPLYING AI ASSISTED GAMIFICATION AND 3D SPATIAL DESIGN TO ADDRESS MULTI-SENSORIAL DIFFERENCES OF LEARNERS ON MARKETING EDUCATION DIGITAL PLATFORMS

Yu Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.284-287

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Evdoxia Kyriacou, Anna Zarkada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.459-460

Reducing Consumer Obesity and Overweight Incidents: Roles of Government, Regulations, Consumer Education and Marketing

Quiqin Wu, Paul Chao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1303-1310

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

ANALYZING FACTORS THAT INFLUENCE BRAND RESONANCE AMONG ALUMNI (AS PAST CUSTOMERS) TO DEVELOP BRAND EQUITY FOR HIGHER EDUCATION BRANDS

Monica Khanna, Isaac Jacob, Anjali Chopra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.385

BRAND ARCHITECTURE IN HIGHER EDUCATION: COULD IT WORK IN NEW AND DEVELOPING UNIVERSITIES?

L Spry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.57-61

EFFECTS OF FINANCIAL EDUCATION AND EXPERIENCE ON CREDIT CARD MISUSE AND COMPULSIVE HOARDING

Mijeong Noh, Minjung Cha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.52-56

COLLABORATION WITH HIGHER EDUCATION INSTITUTIONS (HEIs) FOR SUCCESSFUL FIRM INNOVATION

Hakil Moon, Babu John Mariadoss, Jean L. Johnson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.255-259

HOW SHOULD SERVICE RETAILERS DEVELOP STORE NETWOKS? -CASE STUDY FOR JAPANESE SCHOOL AND EDUCATION SERVICE-

Taku Kato

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2203-2208

CUSTOMER SATISFACTION IN THE ROBOT EDUCATION INDUSTRY

Sunji Jang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1120