KOREASCHOLAR

THE EFFECT OF WARRENTY ON PRODUCT EFFICACY

Moty Amar, Itzik Gnizy

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.880

DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS

Amonrat Thoumrungroje, Lokweetpun Suprawan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.4-9

VALIDATING THE EFFICACY OF PSYCHOPHYSIOLOGICAL PRIDE APPEALS IN MEMBERSHIP-BASED ORGANISATIONS

Billy Sung, Kevin Teah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.849-850

GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS

Riccardo Rialti, Lamberto Zollo, Raffaele Filieri, Irene Pieraccini

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.17-18

USING A MARKETING VR STIMULATION TO ENHANCE STUDENT ENGAGEMENT, SELF-EFFICACY AND PERFORMANCE

Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1427

PERCEIVED RISK OF PARTICULATE MATTER AND ANTIPOLLUTION COSMETICS PURCHASE INTENTION: THE MEDIATING ROLE OF RESPONSE-EFFICACY

Minsun Yeu, Jisun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.746