KOREASCHOLAR

INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR

Hojoon Choi, Kyung Yul Lee, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.134

ELECTRONIC WORD-OF-MOUTH, INTERPERSONAL RELATIONSHIP, AND BRAND EVALUATION IN A CLOSED VIRTUAL GROUP OF FRIENDS

Hao Zhang, Xiaoning Liang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1610

THE EFFECT OF ELECTRONIC WORD-OF-MOUTH IN THE ONLINE TRAVEL MARKET

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1733-1734

STORYTELLING, ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA— ON THE CHANGING COMMUNICATION LANDSCAPE

Christofer Laurell, Sten Söderman

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.773

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572

THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH

Aurathai Lertwannawit, Supphawit Yodnamkham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.377-378

PREANNOUNCEMENT MESSAGE: THE BEGINNING OF ELECTRONIC WORD-OF-MOUTH FOR NEW PRODUCTS

Hao Zhang, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.356-358

ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.248-250

HOW TO REACT TO NEGATIVE ELECTRONIC WORD OF MOUTH

Andreas Munzel, Werner Kunz, Benedict Jahn

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.247

ELECTRONIC WORD-OF-MOUTH COMMUNICATION VIA SOCIAL NETWORKING SITES: THE CASE OF E-DA THEME PARK

Anestis K. Fotiadis, Nikolaos Stylos, Tzung-Cheng (T.C.) Huan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.246

“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.359-360