KOREASCHOLAR

COUNTRY IMAGE AS SEGMENTATION TOOL IN THE EMERGING MARKETS: EVIDENCE FROM ITALY

Alessandro De Nisco, Maria Rosaria Napolitano, Michela C. Mason, Giampaolo Viglia

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.767-768

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.441-445

DO FOREIGN CREATIVE INDUSTRY PRODUCTS CONTRIBUTE TO THE PROMOTION OF PRODUCTS IMPORTED FROM THE SAME COUNTRY? : CASE OF JAPANESE AND KOREAN PRODUCTS IN EMERGING ECONOMIES

Wataru Uehara, Yuichi Washida, Takeshi Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1909-1912