KOREASCHOLAR

UTILIZING SOCIAL MEDIA FOR CONSUMER-RETAILER INTERACTION TO INCREASE WELLBEING: INSIGHTS INTO A COLLECTIVIST EMERGING MARKET

Yang-Im Lee, Peter Trim, An Vu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.208

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET

Isolde Lubbe, Helen Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1394-1400

CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT

Helen Inseng Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1090-1104

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

ENHANCING EXPORT PERFORMANCE OF EMERGING MARKET

Amonrat Thoumrungroje, Olimpia C. Racela

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.960

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.441-445

THE INTERPLAY OF INSTITUTIONAL ENVIRONMENTS AND FIRM CAPABILITIES ON VALUE-CREATING SYNERGY BY EMERGING MARKET FIRMS

Jie Wu, Zefu Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.45

MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY

Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2056-2069

HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET

Peng Zou, Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1024-1028

THE INSTITUTIONAL ASYMMETRIES AND PRODUCT INNOVATION OF EMERGING MARKET FIRMS

Zefu Wu, Jie Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.110-111