A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD
Su Jung Kim
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860
AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS
Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.627