KOREASCHOLAR

DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.918-922

MEASURING EMOTIONAL RESPONSES TOWARD VIRTUAL REALITY GAMES: A PSYCHOPHYSIOLOGICAL STUDY

Billy Sung, Stuart Bender

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.843

APPLYING BIOMETRIC METHODS TO UNDERSTAND LUXURY CONSUMERS’ EMOTIONAL RESPONSES

Billy Sung, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.696

HEDONIC ASYMMETRY IN EMOTIONAL RESPONSES TO WINE PDO RIOJA: EFFECTS ON SATISFACTION AND EXPRESSED BUYING INTENTIONS

Agustín V. Ruiz Vega, Consuelo Riaño Gil

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1750-1756