KOREASCHOLAR

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945