KOREASCHOLAR

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

USING ELECTROENCEPHALOGRAM (EEG) TO UNDERSTAND THE EFFECT OF EMOTIONS ON SUSTAINABLE TOURISM VISIT INTENTION

Mustika Sufiati Purwanegara, Fitri Aprilianty, Nila Armelia Windasari

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.521-527

WHAT SHOULD GLOBAL COMPANIES DO IN SITUATION OF UNPREDICTABLE CONSUMER BOYCOTTS? ROLE OF CROSS-CULTURE EMOTIONS

Xiuyan Yan, Changju Kim, Jungkeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.12-13

THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT

Joohee Kim, Anne-Maree O'Rourke

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1001-1002

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík, Jana Gá lová, Johana Paluchová, Katarí na Neomá niová

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.844-848

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451

EXTENDING THE EXPECTATION-CONFIRMATION MODEL OF IS CONTINUANCE: THE ROLE OF EMOTIONS IN USERS’ CONTINUANCE INTENTION TOWARDS MOBILE GAMING APPLICATIONS

Lili Zheng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1477

I FEEL YOU HELPED ME: THE ROLE OF EMOTIONS IN EWOM ADOPTION

Carla Ruiz, Enrique Bigné, Rafael Currás

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1468

THE INTERACTIONAL EFFECT OF ATMOSPHERICS, TRUST AND MOTIVATION ON EMOTIONS AND ONLINE SHOPPING INTENTIONS

Emi Moriuchi, Ikuo Takahashi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056

DO MORAL EMOTIONS MAKE PEOPLE RESPONSIBLE CONSUMERS? A PRELIMINARY INVESTIGATION OF INCIDENTAL GUILT AND SHAME

Maggie Y. Chu, Frederick H.K. Yim, Lisa C. Wan, Elisa K.Y. Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.491

CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’ SOCIAL MEDIA COMMUNICATION

Heejin Lim, Michelle Childs, Leslie Cuevas, Jewon Lyu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.454

SERVICE RECOVER TIMING AND COMPENSATION STRATEGIES UNDER DIFFERENT INTENSITIES OF NEGATIVE EMOTIONS

Xiaofei Tang, En-Chung Chang, Xing Huang, Meng Zhang, Beixi Wen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.404-405

JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING

Tae Hyun Baek, Sukki Yoon, Yeonshin Kim, Seeun Kim, Yung Kyun Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.25

THE RELEVANCE OF CREATIVITY AND EMOTIONS IN ENGAGING USERS ON INSTAGRAM

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.4-5

BRAND PLACEMENT EFFECTIVENESS: EXPLORING THE ROLE OF POSITIVE EMOTIONS AND IMPLICIT ATTITUDES

Anvita Kumar, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.723-724

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, Ján Bajús

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.494-510