KOREASCHOLAR

HOW DOES BRAND-SPECIFIC LEADERSHIP INFLUENCE ON EMPLOYEE-BASED BRAND EQUITY?

Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan, I-Chen Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.356-357

THE IMPACT OF SOCIAL NETWORK CHARACTERISTICS ON EMPLOYEE-BASED BRAND EQUITY

Wisker Zazli, Poulis Athanasios, Panigyrakis George, Panopoulos Anastasios

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2175-2195

A MULTILEVEL INVESTIGATION OF LINKS BETWEEN BRAND-SPECIFIC TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE BASED BRAND EQUITY: THE MEDIATING ROLE OF EMPOWERMENT

Chan Hsiao, Yi-Hsuan Lee, Shu Yin Lai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2026-2027