KOREASCHOLAR

MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Evdoxia Kyriacou, Anna Zarkada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.459-460

INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT

Hyejo Hailey Shin, Miyoung Jeong, Haemoon Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.688-692

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509