KOREASCHOLAR

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA

Adilla Anggraeni, Ayupitha Tiara Silalahi, Santa Putri Lukita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.59

SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR

Henny Puspita, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.891-893

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

THE EFFECT OF CELEBRITY ENDORSEMENT ON SUSTAINABLE FIRM VALUE: EVIDENCE FROM THE KOREAN TELECOMMUNICATION INDUSTRY

Moon Young Kang, Yonglim Choi, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.275-276

DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?

Yongdan Liu, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.141-146

HOW TO EFFECTIVELY COMMUNICATE CELEBRITY ENDORSEMENT? THE ROLE OF BRAND AUTHENTICITY AND CREDIBILITY

Silvia Ranfagni, Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.15

CELEBRITY ENDORSEMENT IN TIMES OF SCANDAL: THE TIES BETWEEN ENDORSER, PRODUCT AND CONSUMER

Jovica Breberina

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.651