KOREASCHOLAR

THE INFLUENCE OF OPINION LEADER ATTRIBUTES ON BRAND EQUITY IN THE PGC ENVIRONMENT: THE MODERATING EFFECT OF ENDORSER-ENDORSER CONGRUENCY

Chunlin Yuan, Kyunghoon Kim, Jenny Ma, Chenlei Zhang, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.19

THE IMPACT OF ENDORSER ETHNICITY AND PORTRAYAL ON CHINESE WOMEN’S ATTITUDE TOWARD LUXURY ADVERTISING

Cheng-Yue Yin, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.808-809

ENDORSER’S BODY POSTURE AS AN ANTECEDENT OF (LUXURY) BRAND PERSONALITY PERCEPTION

Steffen Herm, Jana Möller, Klaus Heine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1257-1269

CELEBRITY ENDORSEMENT IN TIMES OF SCANDAL: THE TIES BETWEEN ENDORSER, PRODUCT AND CONSUMER

Jovica Breberina

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.651