KOREASCHOLAR

REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1014

HOW SOCIAL PRESENCE AND TELEPRESENCE INFLUENCE PURCHASE INTENTION IN LIVE STREAMING COMMERCE: THE MEDIATING ROLES OF PERCEIVED ENJOYMENT AND USEFULNESS

Eunsin Joo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.910

ENJOYMENT OR ANXIETY? THE ROLE OF PROXIMITY AND PASSIONATE INTENSITY IN SHAPING USER PERCEPTIONS OF AI LOVERS

Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.15

FACTORS INFLUENCING CONSUMER SHOPPING ENJOYMENT AND PURCHASE INTENTION IN METAVERSE VIRTUAL STORES

Chunlin Yuan, Yajing Yin, Shuman Wang, Hakil Moon, Kyunghoon Kim, Yang Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.316

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

DOES PHOTO SHARING VIA SNS REDUCE OR ENHANCE TRAVEL ENGAGEMENT AND ENJOYMENT?

Akinori Ono, Ryosuke Shimizu, Yongyi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.797