KOREASCHOLAR

PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.969

INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.963-967

VIRTUAL GREENFLUENCERS: THE ROLES OF ANTHROPOMORPHISM AND NARRATIVES IN ENCOURAGING PRO-ENVIRONMENTAL BEHAVIORAL INTENTION

Dandan Liu, Jiemin Looi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.852

THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY

Jian Gao, Zhen Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.700

APPLYING A STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL TO EXPLAIN PEOPLE’S PRO-ENVIRONMENTAL BEHAVIORS

Mei-Fang Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.519

UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE

Yvonne S.M. Ang, Noorita Mohammad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.462

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.361-362

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA

Shuyi Hao, Julia Pueschel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.20

THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044

DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672

BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE

Sampa Anupurba Pahi, Anuj Jain

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.608-610

HOW DO ETHICAL AND ENVIRONMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR

Rawan Hamdan, Yan Sun, Eleonora Cattaneo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.536

HOW SELF-CONSTRUAL INFLUENCES PRODUCT ENVIRONMENTAL PERCEPTION: THE SURPRISING RESULT!

Wanida Srirattanapatanon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.520

USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

PERCEPTION OF BIDIRECTIONAL DISTRIBUTION SUPPLY CHAIN: ENVIRONMENTAL, WELL-BEING, QUALITY, AND COMMUNITY VALUES

Garim Lee, Hye-Young Kim, Kathryn Draeger, Karen Donohue, Greg Schweser, Ren Olive

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.56-57

WHEN YOU COME TO KNOW OF A FAMILIAR BRAND’S INVOLVEMENT IN SOCIAL, HEALTH, AND ENVIRONMENTAL ISSUES: NAVIGATING INNER CONFLICT IN CONSUMERS’ MORAL DECISION PROCESSES

Christine Huan, Jiyun Kang, Jisu Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.55

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

DOES HAZE PROMOTE PRO-ENVIRONMENTAL BEHAVIOR? THE INFLUENCE OF AIR QUALITY ON PRO-ENVIRONMENTAL BEHAVIOR OF CHINESE RESIDENTS

Guanghua Sheng, Jiatong Dai, Hong Pan, Siyu Che

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.166-171

THE EFFECT OF PLACE ATTACHMENT ON PRO-ENVIRONMENTAL BEHAVIOUR: THE MODERATING ROLE OF HORIZONTAL AND VETICAL COLLECTIVISM

Zening Song, Ahmad Daryanto, Didier Soopramanien

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.65-72

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1618-1621