THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION
Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044
THE IMPACTS OF FEAR APPEALS ON PRO-ENVIRONMENTAL BEHAVIOR AND IMPORTANT DETERMINANTS
Mei-Fang Chen
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.439