KOREASCHOLAR

INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.963-967

USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

ENHANCING THE GREENNESS IN CONSUMERS: THE ROLE OF SUSTAINABILITY DISCLOSURES AND ENVIRONMENTAL IMPACT ON ADVERTISEMENTS

Yoon-Na Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.440-441