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CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.741-742

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ATTITUDE AND BEHAVIOR MISMATCH IN ETHICAL CONSUMERISM: WHY WE BUY BRANDS WE HATE

Kyujin Shim, Jikyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.740

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