KOREASCHOLAR

SCARCITY AS A BRIDGE: TRANSFORMING MATERIALISM INTO ETHICAL CONSUMERISM

Minjeong Kim, Eric Haley, Matthew Pittman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1311

CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.741-742

ATTITUDE AND BEHAVIOR MISMATCH IN ETHICAL CONSUMERISM: WHY WE BUY BRANDS WE HATE

Kyujin Shim, Jikyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.740